Is women’s cricket growing a fanbase?

Is women’s cricket growing a fanbase?

Women’s cricket has come a long way in recent years. It was only in 1973 that the first Women’s Cricket World Cup took place and since then the sport has grown in popularity all over the world. Today, women’s cricket is played in more than 50 countries, with the best players competing internationally. Women’s cricket has been gaining popularity around the world, with more and more fans showing interest in the sport.

The recent ICC Women’s T20 World Cup held in South Africa is a testament to the growing interest in the sport. With record attendance and viewership, it’s clear that women’s cricket is starting to attract a broader fan base. This blog post will explore the evidence that suggests the sport is growing its fan base.

Record attendance:

The ICC Women’s T20 World Cup in South Africa witnessed a record attendance of over 40,000 fans. The opening match between South Africa and Sri Lanka had the highest attendance for a women’s international match in South Africa, with a close second in the double header with England, India, South Africa and Australia. This remarkable attendance reflects the growing interest of fans in women’s cricket.

Betting on Women’s Cricket

One indicator of the growing interest in women’s cricket is the increase in betting activity on the sport. Betting on women’s cricket was once a rarity, but this is no longer the case. For example, 1xbet cricket, a leading online sports betting platform that now offers a wide range of betting options for women’s cricket matches. This indicates a growing market for women’s cricket, with fans watching the games and betting on them.

Major Investment:

Another sign of the growth of women’s cricket is increased investment in the sport. Big brands like Nike, Pepsi and Uber have invested heavily in the tournament, and this is just the tip of the iceberg. With more investment, the sport can improve its infrastructure, marketing, and player development, which can help it attract a broader fan base.

Participation in social networks:

Social media has played an important role in the growth of women’s cricket. Players like Ellyse Perry and Smriti Mandhana have a huge following on social media and have used their platforms to promote women’s cricket. During the ICC T20 World Cup, the #T20WorldCup hashtag trended on social media, generating millions of impressions around the world. This kind of engagement has helped the sport reach a wider audience, especially among young people.

media coverage

Media coverage of women’s cricket has also improved over the years, helping to increase the popularity of the sport. Major media such as ESPN, BBC and Sky Sports now cover women’s cricket, which was not the case a few years ago. With more media coverage, the sport can reach a larger audience, which can help you grow your fan base.


The ICC Women’s T20 World Cup in South Africa has shown that women’s cricket is growing in popularity. The sport attracts a broader fan base with record TV viewership and attendance, increased investment, social media engagement and coverage. Women’s cricket still has a long way to go, but with its recent growth, it’s clear it has a bright future ahead of it, especially as many countries that love the sport, such as India, Pakistan and Sri Lanka, are growing economies with a steady GDP growth. in the recent past.