The beginning of cricket
Cricket began in the 13th century. The predominant theory is that it started with a shepherd’s play of “beating stones with a stick” that was held in England.
Then, in the 18th century, a unified rule was created in England, which became popular among aristocrats and wealthy people.
Cricket has come to be called “gentlemen’s and ladies’ sports” as it has become a compulsory subject at public schools in the United Kingdom.
Cricket fans and players
Cricket is a popular sport, especially in the Commonwealth countries that were once British colonies.
According to a 2018 survey commissioned by the International Cricket Council (ICC), the world has 1 billion fans and a competitive population of 300 million, second only to football.
It is overwhelmingly popular in South Asian countries such as India, Pakistan, Sri Lanka and Bangladesh.
About 900 million people, 90% of the fans, are said to be Indians, and it can be said that the high popularity in India, which has a large population, is the reason for the large number of athletes and fans.
By the way, the competition population in Japan is about 3,500. The competition population is increasing year by year, but it can be said that it is very small in the world.
The Cricket World Cup is held every four years at a stadium with 100,000 people, and the 2015 tournament has 1.56 billion viewers. Australia is the most victorious country in the history of the World Cup for both men and women. (By One Day International match format)
Cricket is a sport that can be enjoyed by both men and women, and the average age of fans is low, 34 years old. The population of India, where cricket is very popular, is expected to continue to grow, so it is expected to continue to grow.
It was once an Olympic event at the 1900 Paris Games, but it is drawing attention that cricket may return to the Olympic Games in 2028.
What are the cricket rules?
In cricket, the striker hits the ball thrown by the bowler, but either hits the ball beyond the boundary line, or after hitting it, runs between two creases with three pillars called wickets. It is a game that scores points by.
It will be out if the ball is caught without bounds or if the defensive side defeats the wicket before the striker reaches the crease.
The valuation of the Indian professional league “India Premier League” is increasing year by year
I mentioned earlier that cricket is very popular in India, but from here, I will introduce the reasons why cricket became popular in India and the professional league in India.
Why cricket spread in India
I mentioned at the beginning that cricket was a sport that originated in England, but India was once a British colony during the former British Empire, and cricket was introduced by the British.
Cricket is said to be a “gentleman/lady’s sport” that is popular with aristocrats and the wealthy, but it can be started with a board and a ball, and it can be played without the need for a well-maintained stadium, so it is a poor sport. It spread even in many India.
There is a cricket player training institution in India
India has a player training center run by the Indian Cricket Management Board (BCCI).
It is said that young players are competing to play cricket because they can earn a high income if they become top players.
India’s professional league “India Premier League (IPL)” revenue and brand valuation
IPL is an Indian professional cricket league organized by BCCI and launched in 2008 with eight teams.
There is a way to express the market size of sports competition by the sales of the professional league and the brand valuation, but IPL earned about 100 billion yen in 2017 by sponsorship alone.
According to a US consulting firm, the IPL brand valuation in 2019 will be about 720 billion yen. It is increasing year by year compared to about 530 billion yen in 2017 and about 650 billion yen in 2018.
Compared to other countries with a declining birthrate and an aging population, India is still on the rise.
With many young cricket fans, the market is expected to grow even larger.
The average age of IPL team players is
Co-owned by popular Indian actor Shah Rukh Khan, Kolkata Knight Riders is the team with the highest average annual salary in the league.
Its annual income is about 340 million.
You can see that it is higher than the average annual income of the Fukuoka SoftBank Hawks players, which is said to be the highest in the Japanese professional baseball world, at 96 million yen.
Indian cricket market sponsor
India’s population is about 1.3 billion as of 2019. The Indian market is a promising and attractive market as it is still developing, and many global companies are looking at the cricket market.
In addition to Japanese air conditioner makers and automobile makers, Chinese companies are also proclaiming themselves as sponsors with their financial strength.
PepsiCo, the manufacturer of PepsiCola, has been the main sponsor of IPL for five years from 2013. The sponsorship fee is about 1.2 billion yen per year, and about 6 billion yen over 5 years. However, in 2016, during the contract, the sponsorship right was taken over by the Chinese company Vivo.
Micromax is an Indian mobile operator and the main sponsor of the Indian national team. The sponsorship contract is a contract to pay about 40 million yen per game of the national team.
Daikin is a comprehensive air-conditioning manufacturer headquartered in Osaka, Osaka, Japan, and is a leading company in the world air-conditioning industry. He has been a main sponsor of the IPL team for over 10 years.
Mitsubishi Heavy Industries
Mitsubishi Heavy Industries is a heavy industry manufacturer headquartered in Chiyoda-ku, Tokyo, Japan.
We manufacture heavy electrical equipment such as power generation equipment locally in India, but we have a sponsorship contract with the IPL team.
Nippon Paint is a company that manufactures and sells general-purpose paints with its head office in Shinagawa-ku, Tokyo, Japan.
In India, a subsidiary manufactures and sells automobile paints, and in August 2020, it became a hot topic in the industry after taking a strange measure to join the Utram Group, a major Singapore paint company.
I participate in IPL as a team sponsor.
Nissan Motor Co., Ltd., an automobile manufacturer headquartered in Yokohama, Kanagawa, Japan, signed an eight-year long-term sponsorship contract with ICC in 2015 and has become an official sponsor of cricket competitions held worldwide. It was.
Under this agreement, all international cricket competition trophies will bear the Nissan company name.
Vivo is a leading manufacturer of smartphones in China.
In 2016, we took over the rights of league sponsors from PepsiCo.
I had a five-year contract from 2018, but in August 2020, I canceled the contract without waiting for the expiration date. Behind this is the armed clash between India and China at the border dispute in the Himalayas in June 2020.
Dream 11 is a leading Indian sports game maker, a unicorn company, an unlisted and startup company with a valuation of over $ 1 billion.
With the cancellation of the Vivo contract, we acquired the IPL main sponsor by December 2020 with a sponsorship fee of approximately 3.1 billion yen.
You can see that the sponsorship fee is much higher than when PepsiCo contracted (about 1.2 billion yen seven years ago).